Organisations transform to change employee behaviour.
So why do we still treat transformations mainly as IT projects?

All organisations exist to manage and change human behaviour. Enable effective cooperation and reduce transaction cost between people. Digital transformations are supposed to supercharge your organisation in this mission.

And still, 70 percent of digital transformations do not reach their goals to increase productivity, reduce cost and improve employee satisfaction. Why? Because the human side of change is neglected. Technology vendors market slick standard solutions with advanced features. But impact is driven by employees who are able, empowered and willing to use the tools.

Success is not only a question of strategy, technology and technical implementation. It is a question of the ‘last mile’ in organisational change. New ways of working need to be adapted, tools used to support individuals in their jobs.

Behavioural science provides simple frameworks and a universe of experimental evidence to detect flaws in tools you like to introduce. It also empowers you to design interventions to nudge people to change.

Start planning your digital transformations with a human perspective to achieve real impact.

Join us to learn more!

Watch our partners discuss the behavioural side of digital transformations, using the example of digital sales tool adoption in the second instalment of “Exploring NOILAND together”.

Follow us on youtube for applications of behavioural data science - both for business impact and for fun.