What is Behavioural Data Science?

Human behaviour is complicated. People can be irrational. But in systematic and predictable ways. Behavioural science helps you to identify behavioural biases and typical decision shortcuts. Using behavioural science, you can start designing for human beings instead of rational robots.

Data contains information. Use data science to translate information into insights. Go beyond KPI reporting and discover patterns and root causes. Move beyond averages and apply machine learning to define actionable segments. Use computing power to predict future events.

Behavioural Data Science brings these two lines of thought together. Use data science to define behavioural segments you want to nudge for optimised experiences. Use behavioural science to translate insights into action! Use both together to experiment and shape a better future.

Join us to learn more!

Watch our partners discuss behavioural data science in more details in our first instalment of “Exploring NOILAND together”.

Follow us on youtube for applications of behavioural data science - both for business impact and for fun.